We have a three step approach to creating successful Email Campaigns.
1. We talk to you about the email you want to send and we’ll ask you a few questions. Why are you sending an Email Campaign? What is your message at the heart of the campaign? We’ll work on the tone of voice you want to create for this particular message.
2. Step two involves crafting the content, ensuring it is easy to read and interesting. We also work on creating spam proof content – giving your emails the best possible chance of getting into an inbox and not a spam folder. We create subject lines that make people want to open their emails and get more information and then we send out your campaign.
3. As with all things at So Social Marketing – the next step involves evaluating the results. We look at who opened your email and what actions they took, we evaluate the entire process and see what we can change for next time.
Email Campaigns are an excellent way to keep in touch with your customer – old and new. Delivering content and news to your customers or clients is always going to be important. Some people may think that email is a relatively old way of doing this but it is still incredibly effective when done correctly. In a world full of content and news, you need to stand out – So Social Marketing can help you get there.
Get in touch and we can see how we can help you.